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How to help men improve at gift giving

The common discussion that women are better selecting the right gifts than men is not only a theory, it has been supported by a 2013 study done by Monique M. H. Pollman and IIja van Beest. They found that women think more about the gift they are selecting due to their interpersonal interest in others.  Men are also accused of being more likely to forget important personal gift giving dates such as birthdays and anniversary. So in summary, men are more likely to forget to purchase a gift for their partner, and when they do remember, they are more likely to select...

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